#DMU Global is DMU's new groundbreaking study abroad scheme.

 

Student participation in study abroad schemes in the UK is disappointingly low, so DMU needs to communicate to its student population why they should be a part of #DMU Global.

 

Travel has inspired some of the most prominent figures of our world, many of whom would not have got to where they are today had it not been for their travels. I identified some of them for my campaign.

 

And tapped into the fear of missing out with a powerful message. You won't know until you go.