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I created a new internal brand for the Carlsberg Group worldwide. The new brand needed to work in all of the global territories, representing over 500 local brands. 

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The challenge here was to land on a message that can resonate in almost every language in the world.

 

I managed key global stakeholders, including the group CEO, and collaborated with them to achieve the final result. This included several toolkits, which were created to facilitate effective implementation of the new brand internationally.

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