Accenture wanted to recruit graduates on-campus, and asked for an eye-catching installation to form the centrepiece of this campaign.

I created a multi-sensory experience housed inside a custom-designed booth, and measured a student’s brainwave activity in response to it. The different brainwaves were translated into a multi-coloured light show projected around the outside and powered by the student's brain for added spectacle.

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The aim was to take students on a sensory journey and allocate them to a particular mindset based on their answers. I wanted to give them a sneak peek into the way they think and inspire them with opportunities that made the most of it at Accenture. The key is that there are no right or wrong answers. Just variations in the way we react to, and process, different sensory stimuli.